According to the Financial Times, word has come that sony are looking very hard at their whole pricing strategy for the PS3. Basically they’re looking on how they can fix the issue that none are selling (see previous post about 3 ago). The problem is they can’t just cut the price to 400$ to compete with the 360 and wii… The problem is the darn thing costs too much to make. Don’t forget sony already takes a hit of a few hundred dollars for every PS3 that’s being sold, if they were to drop the price even more they would be loosing even more money. According to Sony President Ryoji Chubachi:
We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3.
But what sony seems to neglect to understand in this whole affair along with many PS3 advocates. Even if sony drops the price, and takes a bigger hit per console, even if they spark a rush for the consoles. It doesn’t help if their are no games. Games sales are what make sony back its money that it looses from the console sales, and as it is sony still doesn’t have any games people really wants, ya motorstorm and resistence are cool but they are by no means console sellers. Its good to here sony acknowledge their fighting with the fact the PS3 costs to much, has shipped too many that they outpaced damand, no one is buying them anymore, and it’s being outsold by all its competitors in pretty much every territory.
A price cut would be great, but as i said it won’t help sony actually it might hurt them, if they sell a million more consoles at 300$ loss, thats 300 million dollars their in the red, and without any booming game sales, or game sales at all, thats a 100% loss, and i’m sorry bluray isn’t going to save that fact, especially when HDVD is currently the king in Europe and regained its global sales lead this month.
Source: Kotaku
